Confirmed 360
Sell the exclusivity of the mvp gameday experience
Intro
The Golden State Warriors are a professional basketball team based in San Francisco, California, competing in the NBA’s Western Conference Pacific Division. Known for their high-scoring, three-point shooting style, the Warriors have won multiple NBA championships, with recent successes in 2015, 2017, 2018, and 2022, and are led by star players like Stephen Curry and Klay Thompson.
Confirmed360 is a luxury concierge service that offers exclusive access to high-profile events, VIP experiences, and bespoke lifestyle services. They cater to discerning clients by providing personalised experiences in entertainment, sports, fashion, and travel, ensuring unique and unforgettable moments.
Challenge
- Design a consumer-facing website to sell the Golden State Warriors MVP Gameday Experience at the Chase Stadium
- Sell the exclusivity of the experience, host the available games and outline the splash games contest
- Ensure the iconic branding of the Golden State Warriors was instantly recognisable but also differentiating from the team’s core website
- Ensure the functionality fits the celebrity status this team attains
Key Ideas & Insights
Striking the balance between identifiable but differentiated
As this is a sub-brand of the Golden State Warriors official team brand, it was important that the brand identity was carried across but it had its own flair to distinguish it. The iconic blue and yellow showed fans it was their team’s colours but we looked deeper into how to use the branding differently to share this was a different venture from the core team site.
Using the branding in a fresh and fun way to sell the experience
The MVP Gameday Experience needed to be positioned as exclusive, exciting and commemorative of the team. Therefore, we added a gold basketball to show the audience the prestige of this event.
Custom prize graphics and Splash Game court diagrams
To give a tangible element and to create hype around it, we created custom prize graphics and the Splash Game court diagrams. This helped to sell the experience by helping users understand the product easily and effectively.
THE RESPONSE
We couldn’t be more satisfied with the result
“We entrusted Electric Mustard to design a website for our business's top partnership with the Golden State Warriors and couldn't be more satisfied with the result. The website was consumer facing so it needed to be approved by the Warriors marketing and appease their brand guidelines, while also differentiating from their main website and taking on the personality of Confirmed360... And it needed to be completed in a relatively short period of time. We're looking to working with Todd on future projects!”
