Ben Howard
Selling out tour dates with sketches
Intro
Ben Howard is a British singer-songwriter and musician renowned for his emotive vocals and intricate guitar work. His debut album, "Every Kingdom" (2011), earned critical acclaim and a Mercury Prize nomination, establishing him as a prominent figure in the folk and indie music scenes.
Challenge
Artwork was needed for Ben’s European Tour that took the existing brand guidelines and elevated the collateral. This meant creating vibrant visuals that not only adhered to the established brand aesthetics but also took them to new heights, making the tour's promotional materials truly stand out.
Key Ideas & Insights
Using nature as a source of inspiration to create an illustration
Ben’s music is heavily inspired by nature so it only seemed right to observe the natural world and its shapes and textures when coming up with the idea and direction of the illustration.
Exploring the brief through play
Sometimes the best ideas come from being in flow. Working with ideas off the cuff and improving them as you go always calls in the best creative breakthroughs.
Quirky, colourful illustrations that are in line with the artist’s branding and vision
We created illustrations for Social Media and Print Assets that echo the brand’s existing visual identity as well as giving it a fresh edge to catch eyes and sell tickets.
