Nervous Records
Signature album artwork for a miami-based dj
Intro
Founded in 1991 by Sam Weiss and Michael Weiss, Nervous Records is a prominent American record label based in New York City, renowned for its significant contributions to house music and hip-hop. The label quickly made its mark with iconic releases that became foundational tracks in the genres, featuring pioneering artists like Masters at Work, Armand Van Helden, and Black Moon. Known for its distinctive logo featuring a cartoon face, Nervous Records has maintained its reputation for high-quality, innovative music and continues to influence the electronic and hip-hop music scenes worldwide.
Oscar G's 'Beep My Boom' CD offers a dynamic blend of house and techno beats, showcasing the Miami-based DJ's signature sound. Featuring collaborations with industry heavyweights like DJ Sneak and Ralph Falcon, the album is said to be a must-have for electronic music enthusiasts.
Challenge
The client approached us to brand Oscar G's diverse musical style, which ranges from tracks with heavy basslines to soulful tunes with tribal and Latin influences, all while ensuring the design reflects his roots. We were tasked with developing a bold, unified visual identity that effectively highlights Oscar G and complements the varied nature of his music. We aimed to create a design that not only showcases Oscar G's persona but also sets the perfect atmosphere for his upcoming release.
Key Ideas & Insights
Using classic Oscar G features to create a recognisable identity
We decided to centre the design around a clean illustration of Oscar G's face, iconic glasses, and a "Made in Miami" hat, with radiating lines symbolising music waves to emphasise his presence in the industry and passion for music.
Monochromatic colour scheme
We used a restricted colour palette of black, white, and grey to create a bold, cohesive look that highlights key features and adds depth to the design, enhancing the visual impact.
Careful consideration of the packaging design
We extended the design aesthetic to the physical CD packaging with a black background and grey and white design elements, incorporating iconic Miami photography, and adding a vinyl-like touch with white radiating lines on the disc.
